Wed, 28 Sep, 2022
The Impact of Social Media Influencers and TikTok Stars on Pop Culture
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Social media has changed the way we perceive celebrities today. From artists we see on the big screen to people who have lots of followers on social media, what it means to be a celebrity has changed drastically today.
Therefore, social media influencers and TikTok stars are no less than celebrities in today's modern world. They are talented individuals in the field of content creation that have garnered support and risen to fame, thanks to their unique skills and talents.
Social media stars have proven themselves, whether it is in the field of dance, music, comedy or fashion, by attaining an immense following on social media platforms like Instagram and TikTok.
The effect social media influencers and TikTok stars have on generation Z is primarily due to the fact that the platforms they operate on are predominantly used by the youth.
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Most influencers are equipped with the resources to impact the young generation, as they are themselves part of it. Generation Z ardently follows influencers on social media platforms and is seen to be emotionally involved in their private lives.
What works in favour of the young creators is the relatability factor. They portray, through their lives, the struggles of every other member of the Gen Z out there.
The Other Side Of Social Media
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Most of the creators popular among genZ are 16 to 25-year-olds trying to figure out life. In portraying their life as perfect, the ordinary youth of the society struggle to match the standards they set for themselves.
Therefore, the celebrity status given to these stars can result in both positive and negative effects.
FAQs
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What is popular among Gen Z?
Instagram and YouTube are currently considered the most used social media platforms by Gen Z. Statistics claim that more than 60% of Gen Z actively use these platforms.
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What is a Zoomer age?
Zoomer is the term used to refer to Gen Z. Zoomers are those individuals born between 1998 and 2012. The youngest being nine years old and the oldest being 25.
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What is the Hype House?
Hype House is a collection of content creators who have come together under one roof to make exciting content.
They are mostly TikTok personalities, and the mansion they live in is also called the Hype House. The Hype House is based in Los Angeles, California.
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Do social media influencers and TikTok stars earn money?
Influencers do not get paid by the platform but can earn money through sponsorships, affiliate marketing and collaborations. This is possible once you have gained a certain amount of followers on the platform.
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How has TikTok impacted Gen Z?
TikTok has impacted Gen Z in both positive and negative ways. Having said that, it has helped in generating a sense of belonging among the users and has also provided them with a platform to express their talents.
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